BITBYBIT

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textbook:

rodarte, joyce and unicef have partnered to raise some money for charity, nice.

for every click of the short film from now to 31 March 2010, JOYCE will donate HK$1 to UNICEF.

re-blog like you’ve never re-blogged before. raise some cash, kids.

Wow, this is beautiful!  I thought it had a Wong Kar Wai feel, and after clicking the link found that all the pieces were inspired by one of my favorite actresses, Maggie Cheung:

“JOYCE is delighted to announce a truly unique charity programme in aid of UNICEF, a collaboration with critically-acclaimed fashion label Rodarte, luxury brand SWAROVSKI ELEMENTS, and famous actress Maggie Cheung. Rodarte designers, Kate and Laura Mulleavy, have handmade four one-of-a-kind creations specifically for this charitable initiative. Each piece is inspired by Maggie Cheung and references one of her films: In the Mood for Love, Hero, Clean, and Heroic Trio. The four stunning pieces have been captured in a short film by Wing Shya with music by Peter Kam. For every click of the short film on YouTube from now to 31 March 2010, JOYCE will donate HK$1 to UNICEF.”

Cool!  More background info on the pieces via Susie Bubble.